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The boot camp is a 2-day high intense training in the mountain area of Laax. The reason for going there is simple: Laax has a vision of becoming the world’s first self-sufficient alpine resort. Hence, they need new solutions to make this happen. That’s why they are currently very interested in sustainable innovation and new technologies. And who knows, maybe Laax will be your next customer?

Within these two days, you will at first be working on defining your target market properly. After that, there will be a session on how to talk to and approach first customers. As a last exercise on the first day, you start creating a sound financial plan. On the second day, our focus will be on developing a short-term (4 weeks) action plan and how to frame all of this in a story customers will fall in love with. Finally, you will pitch your outcomes in a 3min pitch in front of a jury, where one team will win a one-week skiing trip to Laax, which includes hotel accommodation and ski week pass!